AI Insights · Timothy · January 2025
Top 5 iOS Personal Finance Apps in Turkey: Q4 2024 Performance
Explore the performance of the top 5 personal finance apps on iOS in Turkey during Q4 2024, focusing on trends in downloads, revenue, and active users.
In the fourth quarter of 2024, personal finance apps in Turkey showed varied performance on the iOS platform. Data from Sensor Tower offers insights into the trends of the top five applications in this category.
Splitwise saw a decline in weekly revenue, starting at around $333 and settling at $220 by the end of the quarter. Downloads fluctuated, peaking at 838 initially and closing the year with a similar number. Active users began at 13.5K, experiencing a gradual decrease to about 10.4K.
Income Expense Planner Paytodo had an interesting quarter with revenue peaking at $349 mid-quarter before ending at $270. Downloads were notably high, especially in November, with a spike to 1.4K, and closed the quarter with 975.
The Money Manager (Remove Ads) app, despite having no downloads recorded, maintained a steady revenue stream, peaking at $143 at the end of December.
YNAB experienced a modest revenue increase, reaching $147 in November, though downloads remained low, with a slight increase to 53 in the final week. Active users grew from 11 to 34 over the quarter.
Lastly, the Account Tracking System app showed varied revenue trends, peaking at $105 in late December. Downloads were minimal, with a slight increase to 37 by the quarter's end.
For more detailed insights and analysis, visit Sensor Tower's platform.
